TruXchange is an innovative research tool that allows you to hear directly how information is exchanged between a physician and patient during an exam or consultation.

Listen and learn how

  • Product benefits are relayed to patients
  • Patients respond to certain messages or stimuli
  • Certain factors that influence patient decisions
  • Any other drivers that impact your brand as physicians and patients interact

To ensure it’s as effective as possible, we implement the research using:

  • Your physicians and patients: Target your physicians and patients—or tap into Answers & Insights’ proprietary database.
  • Your schedule: With our vast database, Answers & Insights has the flexibility to conduct research at a moment’s notice—whenever you need us to give an ear to physician-patient conversations.
  • Your questions: Our experienced researchers help you assess and design questions that result in information you can act upon in real time.